The sales of apartments priced between Rs 2 crore and Rs 5 crore have skyrocketed by 400% between 2019 and 2024, with an 82% increase in 2024 alone.
The premiumization trend in India's real estate sector is more than just a fleeting phenomenon; it represents a fundamental shift in buyer preferences towards aspirational, lifestyle-driven living.
Despite a sharp surge in property prices the demand for luxury housing remained strong in 2024. The segment resisted economic slowdown, as the HNIs and UHNIs did not shy away from buying big-ticket luxury properties. This growing affinity of India’s middle and upper-class buyers towards luxury projects puts forward a bigger picture. This premiumization trend reflects a deeper desire for homes that embody status, comfort, and an elevated lifestyle. Read more
