INTERESTING INSIGHT

77% of Buyers Now Expect Smart Home Features

Today’s buyers aren’t just hoping for smart home features—they’re expecting them. In fact, 77% of homebuyers now consider things like smart thermostats, video doorbells, and integrated security systems to be standard, not upgrades. The idea of a “connected home” has moved from luxury to baseline, driven by years of living with intuitive tech in their pockets and on their wrists.

Homes that lack these features risk feeling outdated before a buyer even steps inside. It’s no longer just about how a property looks—it’s about how it works. Buyers want homes that think ahead, automate the everyday, and offer seamless convenience. If your listing can’t keep up with that expectation, it may never make it past the first showing.

Smart home features don’t just impress—they create emotional stickiness. When a buyer experiences the lights adjusting automatically, the blinds responding to the sun, or the temperature perfect upon arrival, they start imagining life there. That connection is powerful. It’s not just about bells and whistles; it’s about showing how the home can simplify their day-to-day life.

For sellers and agents, this shift is a strategic advantage. Highlighting even a few smart upgrades can set a listing apart in a crowded market. Whether it’s a voice-activated assistant, a smart irrigation system, or app-controlled locks, these features tell a story: this home is modern, cared for, and move-in ready for today’s tech-savvy buyer.